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Lengthy forms, requiring too many fields to be filled with too much data are one of the easiest ways of overstaying your welcome and, consequently, losing customers. 7 - No lengthy forms to fillĪgain, if you want to lead your customers through the entire conversion process, you need to make sure that the action you want them to take on your landing page is simple and won’t take too much time. Individualized pictures will make your landing page and product/service look more genuine and trustworthy. This is why you need to take high-quality pictures - if you are not confident enough in your talent, hire a pro. A readable and engaging copy is only a part of success as most of us want to take the easy way and watch rather than read. In the case of landing pages that convert, let us be more specific: one good picture is worth a thousand words or more. One picture is worth a thousand words, the old saying goes. The golden rule is: one landing page corresponds with one purpose. To make sure they are going to complete the whole process, do not include any external links which could be an unintended emergency exit. 5 - No distractionsĭistracting the visitor and letting their attention fly somewhere far from the purpose you want to achieve is a perfect way to lose them. And yes, the button has to be visible right away, so make it stand out a bit from the rest. Avoid general calls to action, always be specific about what your visitor is about to get.
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You want them to create an account, download a free coding tutorial or sign up for your newsletter ( be aware of the GDPR, though) - address it directly. A call-to-action button is a perfect way to communicate the aim of the landing page. Make sure the visitors of your website know exactly what you want them to do. And the ability to practice this is also a huge skill. Quite the contrary: reduce, cut, shorten paragraphs to a readable minimum. When preparing copy for your landing page, remember that a visitor comes to gain a specific trophy - be it knowledge of certain topics, a test run of a product, etc. They will strengthen the impression that you are offering something of real value. To make it more convincing, you can use bullet lists. Their landing page highlights easiness, all-time availability and specifies the range of the service: from low-cost to luxury.
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Another benefit? A strong asset in a viewer’s professional CV. Coding tutorial - tell them they will know the basics faster than they think and can further develop their skills. Communicate what exactly they will gain by doing what you want them to do.
Impress your visitors with the product’s or service’s advantages. Let it be both informative and entertaining. Having said that, don’t forget about getting your message across in a cool and creative manner. Does your brand new mobile/web app make the information exchange within a team or company? Tell them it will improve it.
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You promote a tutorial on how to get started with coding? Show them they will learn. Out of the multitude of advantages of your product, choose the one which is the most important. The headline of the landing page is a perfect place to communicate it. So you expect a concrete behavior from your website’s visitors? To achieve this, you have to provide them with a clear benefit right away. 1 - Make your headline catchy and compelling As soon as you know what you want them to do, you are ready to design your own landing page. Landing pages are not (only) about informing people, they are about achieving a certain goal. This is why you must attract their attention and lead their actions towards a specific behavior you expect from them. In the jargon of marketers - to cause conversion. To make visitors sign up for a newsletter, buy your product or try your services for free. You launch your landing page to achieve something. How to create a landing page? Step zero - set up a clear goal
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